Like Doug and Dave did for crop circles, this "immersion" hoax set legitimate channeling back several years.

November 28, 1998: WingMakers Update...More Evidence of Marketing Ploy
http://www.caus.org/updates/cu112898c.shtml
By this time everyone is suspecting that the website is a hoax meant to market an entertainment concept.

November 28, 1998: WingMakers Update -- Jury's Verdict -- It is a Marketing Ploy 
http://www.caus.org/updates/cu112898d.shtml
Here the decision has been made - it's a hoax! Note also that Hempel uses the term "immersive" to describe the concept behind the website. The immersive media concept is one of a number of things that the WingMakers site shares with another hoax, the Incunabula website and its owner Joseph Matheny who has a company called iMMersion New Media, Inc.